“Juiced” Indeed…

While marketers struggle to work out how the games industry hasn’t found its niche amongst the fairer sex in the way that film and popular music have, RedAssedBaboon have apparently found out exactly why not with a finished but abandoned example of casually misogynistic advertising for Juiced, surviving the cutting room floor thank to the power of the Interweb and the popularity of the controversial amongst its denizens.

Juiced

Is it any surprise that female gamers are in a tiny minority with advertising like that? Even a movie aimed completely at men wouldn’t dare go that far when it comes to alienating half the population.

Still, I’m going to jump off the moral high ground and say that I found it funny.

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