Tag Archives: NPDs


I know I really shouldn’t care about them. As an owner of all three consoles it doesn’t matter in the slightest which outsells which because I can buy the games wherever they end up going. Particularly so with American numbers, given that I don’t live there.

And yet… NPD day is like Christmas every month.

At about 11:30pm on the second Thursday of the month you’ll find me refreshing NeoGAF, waiting for someone to post the freshly released numbers and the fanboys to come out to play. The NPD threads are a smorgasbord of gloating, graphs, desperate spinning, meltdowns, animated GIFs, clever¬†Lord of the Rings¬†analogies, historical revisionism, and a terrifying glimpse into the psyche of those with an emotional investment in a brand when confronted with the oft-bitter truth of cold, hard numbers.

I consider this my soap opera. While some rush home for the more socially acceptable pleasures of Eastenders or Hollyoaks, or even the WWE for those men for whom puberty was a purely physical exercise, I like to pore over launch-to-date and year-to-date figures and to know exactly how the PS3 is tracking compared to the GameCube. Seeing just how someone will try to spin the worst numbers into a positive is infinitely more exciting than finding out who killed Liam.

I’m not a smoker or a heavy drinker, and I don’t do drugs, so this can be my vice; my secret shame. I hope I’m not the only one who doesn’t care but somehow really does.